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Weekly News Roundup

What’s caught our interest in the world of beer this week.
by Eddie Glick

I like my beer like my women: pale, strong, full-bodied, and extremely bitter.
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Making A Better Corona … Without The Lime

Baby-boy pointed out that Chicago celebrity chef Rick Bayless of haute Mexican cuisine Frontera Grill fame is collaborating with Corona maker Grupo Modelo to make a signature beer that will be available first in Chicago, then across the country. The fact that Bayless is heavily involved in the recipe formulation gives us hope that the beer will actually be drinkable, unlike the vast majority of Grupo Modelo’s portfolio of shit.

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“Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.”

AB-InBev’s desperation sweat—also known as Bud Light Platinum—got a bit stinkier this week when they announced boy band member turned solo singer turned so-so actor turned wannabe nerd Justin Timberlake signed on to peddle that tasteless swill to other wannabe hipster douchebags. Is it weird that I can easily remember and distinguish every Founders, Three Floyds, and Great Lakes beer ever made, but can’t keep straight the four or so beer brands AB-InBev has thrown against the wall to see which ones stick? They still make Budweiser American Ale or was that just a bad dream I had a couple years back?

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How Many Times Have I Told Them, Don’t Call “Chick Beer,” “Broad Beer”

The Milwaukee Journal Sentinel ran a great piece about how more and more women are not only becoming craft beer fans, but brewers as well. The beer industry has for too long been a men-only affair (thanks, in part, to asinine ad campaigns from AB and Miller), so this is welcome news, indeed. Although the Minhas-brewed Chick Beer is just as fucking dumb a marketing ploy as anything the big brewers have done.

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Illinois: There’a A Reason Why It’s So Crooked When It Comes To The Beverage Industry

The craft brewing industry in Illinois pretty much bottomed out when AB-InBev bought Goose Island lock, stock, and barrel, and Crain’s Chicago Business ran an infographic showing just how low the state could go. Never fear, though: so many new breweries and brewpubs are opening or already have opened in the Chicago area that it’s almost impossible to keep track of them anymore. In a few years, Illinois ought to be able to hold its own with the rest of the Midwest when it comes to brewing good beer.

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Making Beer Where Temperance Came From.

Speaking of which, Evanston, Illinois, home of the Temperance movement (you know, that historic case of mass hysteria that led to Prohibition), will soon be home to a new brewery named, quite fittingly (if not oxymoronically), Temperance Beer. The dream of architect-turned-homebrewer Josh Gilbert, the brewery should be pumping out Temperance Beer starting this June.

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A Session Beer For Metal Heads

And finally, seminal metal rockers Iron Maiden are getting into the beer biz, partnering with English brewery Robinsons to put out a beer named after The Trooper, the breakneck-paced monster off their Piece of Mind album. While musicians hawking their own alcohol is nothing new, this is noteworthy because the beer might actually be pretty good: the band’s front man, Bruce Dickinson, seems to be a bit of a beer dork, and one look at the pour’s ruby hue makes me think this isn’t like an American “premium” beer, aka “shit.” As the article points out, the only beef Iron Maiden’s fans have over the beer is that its ABV isn’t 6.66 percent.

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