Brought to you by:
BrewTools Homebrewing iPhone App

Latest Reviews

Double Dry Hopped pseudoSue
Toppling Goliath
Modus Vivendi
Wild Beer Co.
Spaceman
Brewfist

Recent Articles

Shameless
Craft brewer sellouts become as tone-deaf and underhanded as their new overlords. Great Taste Eve
Check out the burgeoning Madison beer scene the night before the best fest in country. Good Beer Makes Good Conversation
The effects of drinking beer worth talking about. The Beers of Walmart
The largest retailer in the world now has its own line of beers. Our Take on the Lagunitas-Heineken Deal
Fuck Lagunitas. archives »

Beer Reviews

Bad Ass American Lager

Michigan Brewing Company
Webberville, MI
USA
http://www.michiganbrewing.com/

Style: Lager
ABV: 5%

Rings’s Rating:
   (Not good.)


Comments:
Michigan Brewing Company has long done a bit of contract work, and this has only expanded with the move to their new brewing facility several years ago. Many craft brew fans are aware that they’ve picked up the Celis labels from Miller Brewing (including Celis White & Pale Rider Ale), after its original owners—the same family that founded Hoegaarden Brewery in Belgium—closed their Austin, Texas brewery and sold the brands to the big house in Milwaukee. They’ve also worked with several other labels, including Wolverine and Sergeant brands in Michigan.

One of the difficulties encountered in a brewhouse doing too many things can be inconsistency. Multiple yeast strains, wavering brewing and lab techniques, and suspect identities can all lead to occasional issues.

This past summer, rock ‘n’ roller and ex-Mr. Pamela Anderson Kid Rock made a splash with the launch of his American Bad Ass Beer Company and their Bad Ass American Lager. The brand is also being contract brewed by Michigan Brewing Company. Unfortunately, it’s as bad as its label implies and not in a good way.

I sampled …er, choked down a pint on my last visit to MBC, and one can see what it’s trying to be: a full bodied, but non-offensive American-style light lager. Unfortunately, I could barely get my nose past the offensive DMS to actually take a sip. I don’t know if the diacetyl rest took, either, as the flavors of creamed corn and butter overwhelmed any malt or beer flavor.

It could have been a bad day at the office or perhaps there was just an issue in that keg, I don’t know, but in any event, I can’t recommend this one. I can only hope they get things cleaned up before they plan any wide releases of this stuff.

They do have a website separate from MBC, which can be found at AmericanBadAssBeer.com, although most of it is still “under construction.”

One mug. Barely.

Reviewed by Rings on March 29, 2010.

Drinkin’ And Thinkin’

Beer Dorks News

Wait... Constellation Brands cut all of the Ballast Point and Funky Buddha sales staff? They merged it with their Corona/Modelo staff?? We're SHOCKED!!! Pizza Beer founder crying about failure of company, blames everyone else. Reminder, the beer tasted like vomit. Try having better ideas or making better products so you're not a failure. It's Bud Light so doesn't really matter, but we expect this beer to be sitting around for awhile. Indiana brewery to open with controversial beer names to "get the conversation going". Translation: taking advantage of serious issues for free publicity. Hundreds of amazing beers in Wisconsin and the Cubs took back the one everyone drinks just because it exists and people have heard of it. How fitting... New Green Flash owners tab former AB exec to lead "turnaround". Gosh, wonder what his plan is... Pop quiz... Which of these entities is more washed up and irrelevant: ABInBev-owned Elysian or 80's pop-rock band Def Leppard? Need proof that the World Beer Cup is a joke? Hamm's won a medal this year. Yes, THAT Hamm's... Just when you thought it couldn't get any worse, Budweiser has slandered the good name of George Washington. Laura Bell unexpectedly stepping down as CEO of Bell's, prompting the rumor mill to kick into high gear.