Reviews, Commentary and Opinions on Midwest Craft Beer and Microbreweries

August 18, 2013

Beer Diary:

Weighing In

A few postulations about the craft beer market collapse, seasonal creep, and Bud-induced ER visits.
by Eddie Glick

I like my beer like my women: pale, strong, full-bodied, and extremely bitter.
Contact Eddie»
The “Impending” Craft Beer Market Collapse
With yet another year of double-digit growth in the craft beer industry, there’s been a lot of yak in the media about an eventual crash of the craft beer market like the one that occurred back in the mid-’90s. I think the chances of that are extremely slim. The craft beer cat is out of the bag, and it’s survived a major economic downturn and a significant resources shortage, so I think it would take something seismic—and highly improbable—like a federal law change to stuff it back in again, at least in our generation.

I do think there will be a dip or two, where breweries with bad management, bad product, or just plain bad luck start dropping out of existence, along with some industry consolidation, from craft breweries swallowing each other up and/or big shit beer makers snapping up breweries.

But I’m guessing this won’t be happening for at least a few years, maybe even more than five. Demand is just too strong at the moment.

Seasonal Creep
Yes, it’s too early, in my opinion, for pumpkin beers. Hell, if you ask me, it’s still too early for Oktoberfest beers. The reason we keep seeing these brews earlier and earlier is just hackneyed marketing technique—the first pumpkins beers on the shelves are the ones most likely to grab the most consumer attention. The same reason advertising for Christmas crap appears earlier every year.

What’s a beer drinker to do, though? Well, don’t buy that seasonal until you’re in the mood to drink it. And if you’re a grudge-holding sort with a ton of spare time like myself, you could keep track of the last pumpkin beer to come out, and buy that like it’s going out of style. (Because, well, by then, it will be.) You know, reward the brewer that had the willpower to wait for the appropriate time to release a seasonal. Assuming said brewer didn’t wait too long and you’re drinking pumpkin beers in January.

A Disproportionate Number Of Beer-Related ER Visits Are Caused By Budweiser Drinkers
This is an interesting and hilarious (if you find drunken visits to the emergency room hilarious) article about a study on what beers people were drinking when they committed whatever stupid action they did to get themselves sent to the ER. Apparently Budweiser and a variety of malt liquors are involved waaay more than their market shares would suggest.

I really don’t know what you can read into that, other than it seems people who like to play with nail guns when drinking tend to choose Budweiser as their alcohol of choice. I think it says more about societal group-think patterns than anything. What I find incredibly frightening about the whole thing is that Steel Reserve supposedly has a 0.8 percent share of the overall U.S. beer market. That is fucking terrifying.

Today is the feast day of St. Arnold, patron saint of beer.

Drinkin’ And Thinkin’

Beer Dorks News

Want to know how healthy the craft beer industry is? As always, look to Portland. Craft pioneer Bridgeport announces sudden closure, adding to a growing list of PDX casualties.
Did Anheuser-Busch Chicago offer their shit beer to Cody Parkey before his missed field goal? Because that may explain why he "accidentally" biffed it.
Chicago now has the most breweries of any city in the country. Other things Chicago has the most of: murders, mobsters, and Ditkas.
Trying to spin it positive, BA releases end of year graphic. Only 5% growth in the craft sector when nearly 1000 new breweries opened? That's a collapse waiting to happen.
R.I.P. Tallgrass... another casualty as the regional/national craft beer market continues to get squeezed.
Wait... Constellation Brands cut all of the Ballast Point and Funky Buddha sales staff? They merged it with their Corona/Modelo staff?? We're SHOCKED!!!
Pizza Beer founder crying about failure of company, blames everyone else. Reminder, the beer tasted like vomit. Try having better ideas or making better products so you're not a failure.
It's Bud Light so doesn't really matter, but we expect this beer to be sitting around for awhile.
Indiana brewery to open with controversial beer names to "get the conversation going". Translation: taking advantage of serious issues for free publicity.
Hundreds of amazing beers in Wisconsin and the Cubs took back the one everyone drinks just because it exists and people have heard of it. How fitting...