Reviews, Commentary and Opinions on Midwest Craft Beer and Microbreweries

August 27, 2012

Beer Diary:

Every Sale Matters

Donā??t let shit beer makers steal your money.
by Rings

Rings is an equal opportunity imbiber. He can also be found sampling his way across multiple continents, or wasting time at and Prost!
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Every dollar spent on “pseudo-craft” beer, such as Leinenkugel’s, Blue Moon, Killians, Shock Top and the like inhibits the ability of the local guys and true craft brewers to access shelf space, gain access to tap handles and cooler space in bars and restaurants, and gain exposure to consumers. The little guys don’t have sales staff to “bribe” retailers with tickets to the game, tons of table tents and “point of sale” trinkets—or worse—illegal cash or “in-kind” payments in exchange for access. The little guys only have consumer demand to drive access. That’s you.

If you care about “local,” and want your consumer dollars to support your community, neighbors, friends … heck, support American companies … then you should be aware of what each purchase means, even to a motivated retailer who needs to keep each space on the shelf and each tap handle profitable. Ask for and support real craft beer, not the big guys trying to capitalize on the hard work the craft brewers have already done.

And the beer wars continue …

Drinkin’ And Thinkin’

Beer Dorks News

Want to know how healthy the craft beer industry is? As always, look to Portland. Craft pioneer Bridgeport announces sudden closure, adding to a growing list of PDX casualties.
Did Anheuser-Busch Chicago offer their shit beer to Cody Parkey before his missed field goal? Because that may explain why he "accidentally" biffed it.
Chicago now has the most breweries of any city in the country. Other things Chicago has the most of: murders, mobsters, and Ditkas.
Trying to spin it positive, BA releases end of year graphic. Only 5% growth in the craft sector when nearly 1000 new breweries opened? That's a collapse waiting to happen.
R.I.P. Tallgrass... another casualty as the regional/national craft beer market continues to get squeezed.
Wait... Constellation Brands cut all of the Ballast Point and Funky Buddha sales staff? They merged it with their Corona/Modelo staff?? We're SHOCKED!!!
Pizza Beer founder crying about failure of company, blames everyone else. Reminder, the beer tasted like vomit. Try having better ideas or making better products so you're not a failure.
It's Bud Light so doesn't really matter, but we expect this beer to be sitting around for awhile.
Indiana brewery to open with controversial beer names to "get the conversation going". Translation: taking advantage of serious issues for free publicity.
Hundreds of amazing beers in Wisconsin and the Cubs took back the one everyone drinks just because it exists and people have heard of it. How fitting...